Amiguitos Pet & Life, S.A. has been a beneficiary of the Program of Grants from the Institute of Development of the Region of Murcia aimed at the internationalization of companies in the region, co-financed by the European Regional Development Fund (ERDF) within the MAKE program. The corresponding file is 2024.05.MAKE.000011.

What does the project consist of?

The company has developed a comprehensive internationalization plan with the aim of strengthening its presence in strategic markets and expanding its global reach. Within this project, Amiguitos Pet & Life, S.A. has made commercial trips to target markets such as Germany and Costa Rica, focusing on professional meetings, searching for distributors, and on-site analysis of commercial opportunities.

In addition, the company has participated in two of the most relevant international pet food industry trade shows:

• Interzoo 2024 (Germany), the world's largest trade fair dedicated to pet products.

• Bologna Fair 2025 (Italy), a strategic meeting point for innovation and commercial expansion.

The project also includes international marketing actions, such as the adaptation of promotional materials, digital campaigns aimed at specific markets, and the update of multilingual corporate catalogs.

What are the benefits of this investment?

The support from the Institute of Development of the Region of Murcia and the European Regional Development Fund has allowed Amiguitos Pet & Life, S.A. to boost its internationalization strategy in a solid and efficient manner. Among the most relevant benefits are:

• Direct connection with distributors and potential international partners, thanks to trips to key markets.

• Increased international visibility, by participating in leading trade shows where the main players in the sector gather.

• Access to real business opportunities, resulting from the prospecting carried out in different countries.

• Strengthening of the brand globally, through marketing campaigns adapted to each market.

• Better preparation and professionalization of the export process, supported by experts and specific strategies.

What impact will it have on the company?

This project represents a significant step forward in the international expansion of Amiguitos Pet & Life, S.A. Active presence in markets such as Germany and Costa Rica, along with its participation in leading industry trade shows, will allow the company to open new commercial avenues and consolidate long-term strategic relationships.

In turn, international marketing actions and the adaptation of its corporate materials will contribute to strengthening its global positioning, increasing the brand's competitiveness and international projection.

Overall, participation in the INFO Grant Program and the support of the ERDF have been fundamental for Amiguitos Pet & Life, S.A. to continue its path towards global expansion, consolidating itself as an innovative, solid company with a clear vision for the future.