Cookies

Cookies are text files containing small amounts of information that are downloaded to your computer or mobile device when you visit a website. Cookies are sent back to the original website on each subsequent visit, or to another website that recognizes them. Cookies are useful because they allow a website to recognize the user's device. Cookies can perform different functions such as allowing efficient navigation between pages, remembering your preferences, and generally improving user navigation.

TYPES OF COOKIES

According to different classification criteria, cookies can be classified into the following types:

• According to the sender of the cookies

    First-party cookies: These are those sent to the user's terminal equipment from a computer or domain managed by the website editor itself and from which the service requested by the user is provided.

    Third-party cookies: These are those sent to the user's terminal equipment from a computer or domain that is not managed by the website editor, but by another entity that processes the data obtained through cookies.

• According to the lifecycle of the cookies

    Session cookies: These are temporary cookies that remain in your browser's cookie file until you leave the website, so none are recorded on the user's hard drive. The information obtained through these cookies is used to analyze traffic patterns on the web. This allows providing a better experience to improve content and facilitate its use.

    Persistent cookies: These are stored on the hard drive and the website reads them each time the user makes a new visit. A persistent cookie has a specific expiration date. The cookie will stop working after that date. They are used to facilitate shopping and registration services.

• According to the purpose for which cookies are used

    Technical cookies: These allow the user to navigate through a web page, platform, or application and use the different options or services that exist in it, such as controlling traffic and data communication, identifying the session, accessing restricted parts, remembering the elements that make up an order, carrying out the purchase process of an order, making the request for registration or participation in an event, using security elements during navigation, storing content for broadcasting videos or sound, or sharing content through social networks.

    Personalization cookies: These allow the user to access the service with some predefined general characteristics based on a series of criteria in the user's terminal, such as the language, the type of browser through which the service is accessed, the regional configuration from where the service is accessed, etc.

    Analysis cookies: These allow the party responsible for them to track and analyze the behavior of users of the websites to which they are linked. The information collected through this type of cookies is used to measure the activity of websites, applications, or platforms and to create navigation profiles of users of such sites, applications, and platforms, in order to introduce improvements based on the analysis of the usage data made by users of the service.

    Advertising cookies: These allow the management of advertising spaces that, where appropriate, the editor has included on a web page, application, or platform from which the requested service is provided based on criteria such as the edited content or the frequency in which the ads are shown.

    Behavioral advertising cookies: These allow the management of advertising spaces that the editor has included on a web page, application, or platform from which the requested service is provided. These cookies store information on the behavior of users obtained through continuous observation of their browsing habits, which allows the development of a specific profile to display advertising based on it.

These are small pieces of code embedded in websites used to know when a visitor loads a page with these elements. They are also known as web beacons or tracking bugs, and in the specific case of pixel tags, they are called this because they are mostly 1x1 pixel images invisible to the user.

• Third-party cookies for analytical purposes

        Google Analytics developed by Google Inc., which allows obtaining information on visits received on the website in order to carry out evaluations, statistical calculations on completely anonymous data, in order to guarantee the continuity of the service, optimize the content and performance of our website. You can consult Google Analytics cookie policy by clicking here

• Third-party cookies for advertising and behavioral purposes. These are those that allow us to manage as efficiently as possible the offer of advertising spaces on the website, adapting the content of the advertisement to the content of the requested service or to your use of our website. For this, we can analyze your browsing habits on the Internet and we can show you advertising related to your browsing profile. This website uses third-party advertising and behavioral cookies, specifically:

        Yandex: cookie used to increase site conversion. It analyzes visitor behavior and evaluates the impact of advertising campaigns. For more information on Yandex's Cookie Policy, click here

        Doubleclick: used for advertising purposes. For more information on Doubleclick's Cookie Policy, click here

        Mathtag: tool used to display behavioral advertising. For more information on Mathag's Cookie Policy, click here

        Google Tag Manager: Google Tag Manager is a tag management system that allows you to quickly and easily update tags and code snippets on your website or mobile app. Once the Tag Manager snippet has been added to your website or mobile app, you can configure tags using a web-based user interface without having to change and deploy additional code. This reduces the number of errors and avoids having to rely on a developer or programmer to make changes. For more information, click here

        GA Audiences: collect user behavior on the website and group them into remarketing audiences based on the defined criteria. They are mainly used in AdWords remarketing campaigns on search and Display networks. For more information, click here

        Google Adwords Conversion: this is the pixel that collects Google Adwords conversions. For more information, click here

        Google Adwords User List: same as GA Audiences, but allows you to create remarketing lists directly from Adwords. For more information, click here

        Google Dynamic Remarketing: is a tag that allows remarketing to visitors to our website on the Google Display Network with ads that contain products they have already seen. For more information, click here

        Lengow: is a feed management tool. The implemented pixel collects both clicks and sales associated with each feed, to be able to integrate all the data from the platform itself.

        Facebook Custom Audience: collect user behavior on the website and group them into remarketing audiences based on the defined criteria. For more information, click here

        Facebook Pixel: Facebook Pixel is an analysis tool that helps us measure the effectiveness of our advertising, generating reports of the actions people take when they visit the website. For more information, click here

        Facebook Impression: allows tracking impressions in CPM campaigns. For more information, click here

        Facebook Connect: allows you to browse the Internet with your user identity. Thus, a user can comment on and share content from other websites, and all that activity will appear on their wall. On our website, this is done through the Share button on product pages and other pages of the website. For more information, click here

All these processing tasks will be regulated according to legal standards, and all your data protection rights will be respected in accordance with current regulations.

The user can freely decide whether or not to install our cookies on their hard drive, as well as delete them, following the procedure established in the help section of their browser. The User can also configure their browser to accept or reject all cookies by default or to receive an on-screen notice of the reception of each cookie and decide at that moment whether or not to install it on their hard drive.

The following links provide all the information to configure or disable cookies in each browser:

    Google Chrome

    Mozilla Firefox

    Internet Explorer

    Safari

    Opera

    Safari for iOS (iPhone and iPad)

    Chrome for Android

    Windows Phone

If the User configures their browser to reject all cookies or expressly our cookies, it may mean that it is not possible to access some of the services and that their experience on our website may be less satisfactory.

For more information on the use of cookies, you can access the following link from the Spanish Data Protection Agency: Guide on the use of cookies prepared by the Spanish Data Protection Agency.